There's yet another social networking site that targets a specific demographic, and it's pissing off people in L.A. because of a billboard advertisement it put up in West Hollywood, encouraging adultery. The company, is intended for married people looking to have discreet sexual encounters with other married people. Oddly, its website boasts its pro-woman stance by professing the company's "belief in individual rights, the human condition, the positive impact of women on modern day society in business, sex and family life, the evolution of female sexuality and the democratic principles upon which this country was founded." []