The French are always comparatively so much more progressive about sex and nudity and all the sort of stuff that Americans are all prudish about, so it's not surprising that this French print ad for Tampax is so in-your-face about the fact that vaginas actually, you know, bleed. Where as in the U.S., our tampon commercials warn against "spotting," the dangers of white pants, and use blue liquid to demonstrate the fluid retention of pads, this ad just puts it out there: Tampax will stop the bleeding, thus save your life. (Click tag for full-size image.) [Copyranter]
More from Jezebel
On the cover of a French women's mag this month:
"The Temptation of Adultery: Should we be talking about it? Do we always have to resist it?"