The Financial Times profiles Ingrid Newkirk, 59, co-founder and president of PETA, which catalogs her controversial animal rights activism through the years. PETA protests have led to the introduction of the veggie burger at Burger King, McDonald's auditing its slaughterhouses, and Mercedes-Benz offering a pleather upholstery option. Newkirk is best known, however, for organizing provocative anti-fur demonstrations against the fashion industry, including sneaking into the Four Seasons to serve Anna Wintour a dead raccoon. Fur makes up only a small fraction of the animal products we consume, but Newkirk explains that she has targeted the fashion industry because it's high-profile and can demonstrate her ability to go after other industries she believes violate animal rights. "Businesses are terrified," she says. "They have no idea what I'm going to do next." [The Financial Times]


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