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The Cannes Lions International Festival of Creativity — formerly called the International Advertising Festival — has 70 women serving on juries, judging ads and commercials. Sounds good until you realize that there are 248 men who are jurors. So women are just 22%. As Steve Hall at AdRants points out, upwards of 70% of household spending in controlled by women: "it would seem all that more important to have women included in the judging of work that is developed to reach them."

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DISCUSSION

renodakota
RenoDakota

What's the ratio of men to women as creatives at agencies? I'm genuinely curious if anyone knows; my quick google search turned up nothing.