The Best Sears Kids' Fashions For Spring… Of 1972

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Last week, we quarreled over qiana as we paged through the best women's fashions from this 1972 Sears catalog. This week is child's play! Psychedelic patterns, Perma-Prest pants and tiny trenches, after the jump.

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While the colors and the patterns on these swimsuits are fun — and there's certainly more fabric here than in the entire Lucky shoot — the bloomer-ish bottoms make me think of "full" diapers.

Illustration for article titled The Best Sears Kids Fashions For Spring… Of 1972

I definitely had a windbreaker like this as a kid. And hey, look! An Asian model! Is the 1972 Sears catalog more diverse than Vogue?

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Illustration for article titled The Best Sears Kids Fashions For Spring… Of 1972

Is it the insanely long crotch, the slight flare, or the sea-sick colors that make these jeans "nautical" ?

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Illustration for article titled The Best Sears Kids Fashions For Spring… Of 1972

The Asian girl seems to be saying, "How come everyone here looks like Jan Brady except for me?"

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Illustration for article titled The Best Sears Kids Fashions For Spring… Of 1972

Wow, strawberries! On pockets! Far out!

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The young lady with the megacollar purple shirt is saying to her friend with the apple belt, "Mary Jo is always opening her skirt. What a slut."

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"Hahaha, anyone know any good sailor jokes?"

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Did you know that 1972 was the Year of the Dress? Apparently, it was also the year of red, white and blue. And gingham. And hideousness.

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SOMEONE ALERT KANYE WEST!!!1!!!! Yeezy: The gauntlet has been thrown. It's your move.

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Ah, "The Rugged Ones," for roughing it, out there in the harsh terrain of the strip mall.

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"No way, Jose, my dad sells way more used cars than your dad."

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I'm just going to go ahead and point out the fact that the kids with brown skin are not, repeat NOT in the hero cowboy gear. Instead, they get some sad buckskins they probably traded some land for. Really, though: It's not the '70s unless there's a dude with an Afro in a Native-American-influenced getup. See: Jimi Hendrix. And Cochise from The Warriors.

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So, which drugs were popular in 1972? Marijuana? Shrooms? LSD? Is there another explanation for these pants?

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Check out the saucy minx in the middle, exposing her yellow leg for all to see! Slow down, you move too fast.

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"Special" is a good word for it. A '70s-PC way of saying, "more likely to get beat up on the playground," no?

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"Elementary, my dear Watson. And by 'elementary,' I mean 'elementary school.' Where I will be going… someday."

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Finally! A situation in which jumpsuits are appropriate. The pink "bubble" sunsuit on that little girl, however, still brings to mind dirty diapers.

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And look! Speaking of poop: While she tries to hold it in, the elephant just lets loose!



Earlier: The Best Sears Women's Fashions For Spring & Summer …Of 1972

The Best & Worst Of 'International Male,' Summer 1986
The International Male 1986 Holiday Catalog: The Recockulous Jackpot!

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DISCUSSION

jillinoff-jackalopejumper
JillinOff_JackalopeJumper

It's hilarious to me how all the toddler "models" looked all kinds of pissed off. They sure as hell didn't mold them and coach them then like they do today. They look like fuck this I want a snack and a nap!