Model Elle MacPherson is apparently a tech geek. The Aussie native and lingerie entrepreneur has launched some sort of newfangled storefront in New York that allows passersby on the street to interact with video footage of models sporting MacPherson-designed panties, based on their on movements. That is, the more onlookers move around, the more hot, taut, model flesh they get to see. Wave your arm, and where you moved, boobies (in a bra) are revealed. (Strangely, in the video-demonstration above, more women than men seem to be stopping by for a panty-peek). Bravo, geeks, for fusing technology with jerking off and clever merchandising!

Elle MacPherson Launches Interactive Storefront [GeekSugar]
Related: Elle MacPherson Intimates — The Interactive Storefront [YouTube]