[Mandelieu, France; June 27. Image via Bauer-Griffin.]

[Hollywood, April 23. Image via x17.]

It's true! Or else, why would the Daily Mail say it? Indeed, the whole phenomenon of buying stupidly expensive duds for kids who get them filthy and then outgrow them a week later has been dubbed the "Suri Cruise Effect:"

[Beverly Hills, August 27. Image via x17.]

[Los Angeles, CA; Mar 23. Image via INFdaily.com]

[Century City, California; March 4. Image via x17]

[New York, February 17. Image via FilmMagic.]