Straight Outta Compton was one of the top 20 highest-grossing films of 2015 and a lot of that had to do with its marketing. Promotion for the movie was damn near everywhere, including Facebook. But as it turns out, white users saw an entirely different trailer for the film than black and Latino users.
The spectacular flop of Love And Other Drugs has led several commentators to wonder whether sex still sells. But maybe it's just bad marketing that doesn't sell. Just look at Black Swan.