95% of "eco-friendly" products are total bullshit. As if the idea that companies would mislead customers into buying (nice, green!) Widget A over (horrid, unsustainable!) Sprocket B weren't bad enough, businesses love "green" claims, because they make people buy stuff.

Anna Wintour heard about this so-called "environmentally friendly" fashion, so she sent her crack team of stylists to go out find some of it, to put it in her magazine. Her very eco-friendly magazine. The result? $2,895 trench coats.

So-called "ethical" fashion is going high-end. This season, there were major ethical and "sustainable" fashion shows at both Paris and London fashion weeks, the latter held at Prince Charles' house. And luxury conglomerates want a piece of the "green" action.

One woman has pledged to wear a single dress for one year to show how far a little creativity can go towards helping the planet. So, how's that working out for her?

Everyone has a theory about what the recession will "mean" for fashion. Wanna hear often correct New York Times critic Cathy Horyn's? Oh yes you do!