Anna Wintour heard about this so-called "environmentally friendly" fashion, so she sent her crack team of stylists to go out find some of it, to put it in her magazine. Her very eco-friendly magazine. The result? $2,895 trench coats.

So-called "ethical" fashion is going high-end. This season, there were major ethical and "sustainable" fashion shows at both Paris and London fashion weeks, the latter held at Prince Charles' house. And luxury conglomerates want a piece of the "green" action.

We all know the true cost of an H&M synthetic sweater is not reflected in its $29.90 pricetag. The fashion industry is a tremendous generator of waste, and it has a nasty habit of treating garment workers as disposable labor.