Starbucks announced that, beginning Sunday, it will no longer ask employees to write "Race Together" on customers' cups. But don't worry, spokesman Jim Olson insists that it's not a response to the entire world pointing out that this was an incredibly stupid idea to begin with.
Nope, phasing out the handwritten messages was planned all along.
...the cups were always "just the catalyst" for a broader conversation, and the company will still hold forum discussions, co-produce special sections in USA TODAY and put more stores in minority communities as part of the Race Together initiative.
So don't worry, though they're phasing out writing on cups, Starbucks will still continue to be the official brand of complicated dialogues on race.
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