Seals Of Approval

The Good Housekeeping Seal of Approval, which the Hearst-owned mag has awarded to quality products since 1909, is getting an overhaul. I

t’s not its first: the seal has had seven redesigns in its life, and for a few years now has sported a loud red and blue 90’s costume. Says graphic designer Louise Fili,'”The last one, that said everything about the ’90s. Nineties branding was the client breathing down your neck and saying, ‘Can you get the type bigger?’ You get the type bigger by having it burst out of the oval.”‘ The new design, which the mag’s editor describes as “a difficult design project, but a very juicy one” is clean and slightly retro – a more authoritative seal of approval for uncertain times. [NYT]