Sarah Haskins Targets Scary Home Security Ads

Illustration for article titled Sarah Haskins Targets Scary Home Security Ads

We covered the shrill, fear-based badvertising commercials for home security systems in December 2008, in August 2009 and October 2009. Today, Sarah Haskins tackles the same damsel-in-distress ads.


As always, the ads change, but the message remains the same: If you're a woman, you're never safe: You're a potential victim; you shouldn't trust anyone, and if you act now, a prince will save you from your tower hunky security guys - or policemen - will rescue you from any scary situation.

Sarah Haskins in Target Women: Broadview Security [Current]
Target Women: Broadview Security [HuffPo]


Earlier: We Hate It When That Happens
Security Systems And The Culture Of Fear
Brinks: Home Security For Modern Day Damsels In Distress

Share This Story

Get our newsletter



I really like how the attackers in all of these commercials are able to kick in the front door with a single thrust. Perhaps you should skip the security system and invest in a door that actually locks and is not made out of cork board. #sarahhaskins