Rich Chicks Not Afraid To Shop Among Commoners

Illustration for article titled Rich Chicks Not Afraid To Shop Among Commoners

You may think that if you had more money, you'd buy nicer stuff. But ladies with cash still love a bargain, according to the National Retail Federation. Women with a household income of over $100,000 admit to shopping at Bergdorf Goodman, Neiman Marcus, Saks and — surprise! — Target. According to a survey, 11% of them also go to Wal-Mart. (Just because it's inexpensive doesn't mean it's beneath them!) Over 70% of women with incomes over $150,000 say that price does not make a brand. Robin Lewis, a retail expert, says ladies raking in the dough "will pay for something if they really want it. "But they won't pay a penny more than what they can see it is worth." In other words, they may be materialistic, but they're not stupid.


But is this kind of "anything goes" shopping really shocking? Even if you do have loads of money, not everything you need can be found at Neiman Marcus. Target has swept the nation with kooky ad campaigns and quality products, but in a world of $26,000 handbags, aren't all women just thankful the so-called "discount" stores like Target, Kmart and Wal-Mart carry items that are priced realistically?


High-Income Women Covet Luxury, Still Eye Bargains [Reuters]

Share This Story

Get our newsletter


@nogoggles: exactly.

My huz tells me to stop telling everyone this but my and my big mouth must tell the internets — I shop at Walmart and I am not ashamed to say it. And apparently the other women who troll it w/me w/their bona fide LV bags (b/c I'm korean and therefore culturally programmed to tell the diff) have no probs either, although the last mommy I saw was eyeing me as if I lived in the same Stepford town(JK! I lurve you my new hometown!)as she did. I mix it all up, especially w/my kid's clothes. As the huz says, whatever I buy doesn't look like it's from Walmart. And believe me, that $3.00 pair of George khakis for my son is the same color as RL's. I checked.

Years ago I used to work as a "piece goods assistant" at a "private label company" that did all of its work domestically. Well this wonderful made in the USA manufacturer/overgrown family biz created a disaster order for a large retailer that is kinda like Penneys and starts w/an S — it was a kiddie outfit that was named 'toxic teddies' b/c the dye used for one of the components offgassed. I mean badly. The guys in the warehouse were feeling sick, the people cutting the fabric were getting sick. So what do they do, the powers that be? 3000 garments are "bounced" — as in put into a giant ass industrial dryer filled w/dryer sheets in an attempt to cover the smell. Well the teddies all came screeching back, everyone was trying to sue each other's ass (although the goods DID come back from the supplier smelling like the Devil's shit) and in the end they got sold off to some dude who probably tried to sell the pieces off at a swap meet. These outfits were for little girls, people, they were like size 2-6x or something, I forget (it was years ago), the smell was horrible, like strong sulfur (as if sulfur wasn't strong enough).

Why am I telling you internets people this story? Because for all of everyone's bellyaching about Walmart, just because you're buying from Target doesn't mean you're immune to the odiousness that is mass manufacturing of anything. In other words, just because a Polo Ralph Lauren toddler polo shirt is selling for 55 bucks or whatever it is doesn't mean that it's not costing EXACTLY THE SAME AMOUNT TO MANUFACTURE (a.k.a. gouging I mean negotiating at the same factories, buying the same patterns and colors of cotton honeycomb mesh) AS Walmart's (@6 bucks). Also, made in the U.S.A. doesn't automatically mean ethical.