"For over 42 years we have built a brand based on quality and integrity… we have learned that we are responsible for the poor imaging and retouching that resulted in a very distorted image of a woman's body…" [Extra, BoingBoing]
I used to go to eating disorder forums. I think it is implied why. I'm not going to check, but I am certain that this image is being worshipped, saved, printed out, taped to refridgerators, right now. There are girls & women who either want to look like this, are developing methods of coercing themselves into not eating until they look like this, or already look like this. I'm not satisfied with the half assed apology.