Watch out mason jars at weddings, you've got some serious competition for Most Popular Girl on Pinterest.

When The Mercury newspaper in Pottstown, PA started pinning mugshots of citizens wanted for things like DUI, theft, and assault to their Pinterest boards, the local police department experienced an over 50 percent increase in arrests.


"We've actually seen a 57 percent increase in our warrant services and we actually got more people based on our tips and our calls," Pottstown Police Captain F. Richard Drumheller says.

People even started turning themselves in, fearful of the power of one of the internet's largest photo galleries.


The police see this as a major success, and many departments are rushing into the warm embrace of social media. And apparently, since women make up 80 percent of pinterest users, we're going to be the ones calling shots. Or, er, recognizing the faces.

"It's going to be the younger-ish women who are decision-makers, heads of households, or at least the decision-makers running the family. They are the ones who are going to be most engaged," says Lauri Stevens, a social media consultant for law enforcement.


I'm not exactly sure what a social media consultant does, or what that comment means exactly, but I guess us ladies should get ready to see mug shots mixed in with our ASOS fashion finds and vegan brownie recipes. Brave new world.

To Catch A Suspect - On Pinterest [NPR]