After all your spas and ladies clubs revised their décor to reflect last year’s sky-blue-pink color palette, along comes Pantone’s 2017 color of the year to jam the system: it’s “greenery,” the color of a wheatgrass shot and/or any number of $16 health juices, because we are being trolled.
Greenery, says Pantone’s incredibly soothing and somewhat sci-fi Insta announcement, is “a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew, Greenery symbolizes the reconnection we seek with nature, one another, and a larger purpose amid a complex social and political landscape.” So basically Trump is President, the earth is dying and we are living in one of the talking ads in the movie Minority Report. Your grams of your avocado toast had the power to shift the cultural conversation; congratulations, yuppies!
That said, anything that mitigates the falsely soothing scourge that is Glossier pink is a friend of mine, and greenery is by far the most accommodating Pantone color of the past four years (remember “Wild Orchid”!). I look forward to seeing the way we all utilize this hue for a larger purpose in the future.