Illustration for article titled Padded Prose

It's hard to decide which is better: the oceans of blue liquid we are confronted with nowadays or the David Foster Wallace novel that is this Kotex ad from 1947. "Discreet" does not begin to describe it; the sanitary napkins are concealed within layers of teen-friendly prose, topics ranging from how to accept a compliment, to staying "bell-hop trim" to what to do if you're "higher than your squire." Not surprisingly, all the advice incorporates Kotex, but in such artful and subtle terms that one could be forgiven for mistaking the advert for a teen etiquette PSA. Not that we imagine anyone wanted to dwell on the reality of the bulky-sounding "adjustable Kotex Wonderform Belt" for too long. [Vintage Ads]


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