On the heels of their Onslaught video, Dove is teaming up with Seventeen magazine for a "Body Peace Project" to help girls appreciate their shape and "stop stressing over the beauty industry's preferred standards." The beauty company and the teen magazine conducted a body-image survey and found that 91% of teen girls feel anxiety about some part of their looks when getting ready each morning. 51% said they knew they should like their bodies better but felt cultural pressure to be thinner. "We're facing a teen crisis in teen body image," says editor-in-chief Ann Shoket. The magazine is encouraging girls to sign a "Body Peace Treaty" with vows like: "Never blame my body for the bad day I'm having," and "what you see isn't always what you get on TV and in ads — it takes a lot of airbrushing, dieting, money and work to look like that." It's a step in the right direction, but don't you wish some other adult magazines would follow suit? [AdAge]
Hmmm...This whole Onslaught thing had a lot more clout for me before "teaming up" with a fucking teen girl mag.
Those magazines are pieces of shit and won't stop being so just because they will now tout a "Body Peace Project". Until Seventeen stops running articles, photos and ads that add fuel to the "i hate myself" fire, i call bullshit.
Still dig the ad. But don't dig Seventeen because they attach themselves to it.