Very mean conservative radio host and wearer of prominently displayed cross necklaces Laura Ingraham announced today that she’s starting her very own lifestyle website for conservatives and independents. It’s going to be called LifeZette, which is a terrible name for a website. And I work at a website named after a Biblical whore.

According to Politico’s Dylan Byers (who I am not convinced does not have an enormous cartoon head in real life), LifeZette will be sort of like a lot of other websites on the internet, except not, because it will focus on stuff Laura Ingraham likes.

Ingraham’s new site will likely reflect the pundit’s conservative ideology and champion her pet causes, the sources said. Ingraham has been an outspoken opponent of immigration reform and has dedicated herself to getting anti-”amnesty” candidates into office. In 2014, she helped turn Dave Brat into a conservative sensation, enabling his stunning upset over House Majority Leader Eric Cantor.

Taking a stand against an inevitable demographic shift that will eventually render one’s world view commercially nonviable seems like a good long term strategy. Almost as good as naming a website “LifeZette.”

Ingraham has apparently been at work on the site for months. The web address was registered by Ingraham’s business partner Peter Anthony in October, and LinkedIn profiles for the site’s staff show that they joined the company in December.

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What other names could they possibly have rejected before landing on “Lifezette,” a combination of the words “life” and “gazette” or possibly “frizette”? Here are some better ones that I came up with in 30 seconds:

  • Mawker
  • The Daily Futile
  • Preserve
  • Home Row
  • Eat Pray Leave

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Anyway: I hope it’s good.

Image via Getty


Contact the author at erin@jezebel.com.