In today's Washington Post, Robin Givhan goes off on the fourth hour of The Today Show. She calls the female-oriented hour "excruciating" and "soul-sapping" and "enough to make one gag." The content, (weight loss, makeovers and recipes) Givhan says, "harks back to another era — a time when, say, the idea of a woman being a serious contender for the White House was unthinkable." She says the fourth hour "is like a parody of what people who don't read women's magazines think defines them." And if all that were not bad enough, here comes the news that Kathie Lee Gifford has joined the show. Look, maybe a lot of us aren't home watching TV at 10 a.m. but seriously: Is this what American women want? [Washington Post, Today]