Marketers Of Weight-Loss Drug Really Like Them Some 'Round Table'

Illustration for article titled Marketers Of Weight-Loss Drug Really Like Them Some Round Table

The start of summer is still two weeks away, but it's just 9 days until the new weight-loss drug Alli hits pharmacists' shelves! And as writer Gillian Reagan reports in today's New York Observer, Alli's manufacturer, GlaxoSmithKline, seems to have a soft spot for... pizza. (Who doesn't?) Not only are company's marketers distributing fake pizza boxes with plastic pedometers to lure in customers, they want everyone to know that Alli's ickiest side effect (anal leakage!) is similar to what you'd find at your local pie shop:

"The excess fat that passes out of your body isn't harmful, but you should be prepared for the possibility of it happening," cautioned a book, Are You Losing It?, that GlaxoSmithKline was distributing, Dianetics-like, at the pavilion. "In fact, you may recognize it as something that looks like the oil on top of a pizza."


Really! So would that be with the sausage or without?

Allis Folly [NYObserver]
Related: Round Table Pizza


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As a former "I'll try anything that doesn't have fat" gal, the mere thought of anything approaching Olestra side-effects is enough to put me off of food in general...Hey wait, maybe THAT'S the way the pill works! Schweet. Also, the pill must be taken with nine glasses of water 3 times daily.