In this bizarre piece of "light hearted" commentary on the media, George Simpson attempts to put a positive spin on the fact that women's mags are making soooooo much bank:
There is new evidence that the balance of literacy has finally tilted irrevocably from men to women.
No, he's not joking! (We don't, uh, think?):
The newest straw was when Adweek's annual list of the nation's ten "hottest" magazines (hot in terms of revenue, ad pages and circ, at any rate) contained only two titles that would be considered "men's" titles: Wired and The Economist, at 8th and dead last on the list, respectively.
It gets worse, with Simpson going on to reason that females' apparent love of magazines stems from our "greater ability to reason, to grasp multidimensional detail and follow a narrative line" than the Economist-reading sex. Uh, George? If coining terms like "tanorexic" is what passes for "multidimensional detail' and one guy's divorce from one painfully thin mediocre actress to bed another painfully thin mediocre actress is what passed for a "narrative line" these days, we'd shoot ourselves. Thankfully, we subscribe to both Wired and The Economist. Unfortch, if we actually got around to reading them in their entirety every week we'd never get around to Teen Vogue and Cosmo. But then again, we'd also be wayyyyy too smart and well-informed for anyone to ever marry us!
Magazines: It's A Female Thing [Media Post]