Madame Rowley's Toilet Mask was meant to be worn as an alternative to "injurious cosmetics" as a means to bleach the face, clear the skin of blemishes, and scare the hell out of neighborhood children. Click to enlarge. [VintageAds]
I can't believe no one else mentioned this:
"It puts the lotion on its skin, it does this whenever its told."
I'm still trying to figure out what the hell is in it that achieves any of the things it's claiming. How does something that "Lasts" bleach the skin. Ew.