Matt Weiner: "I fought AMC cutting two minutes of [Mad Men.] I love advertising. I write about advertising... But an extra ad is a very limited financial reward for altering a show that put AMC on the map." [GQ]
I just want to point out that while Weiner suggests he's fighting the good fight against the oppression of the network trying to squeeze in more advertising at the cost of show time, there is so much in-show adverstising for real-life products that is written INTO the script (see: the Heineken episode), that I can't take Weiner seriously.