Heard about the Mad Men fans Tweeting as the show's characters? Well, seems the one who started it all, @don_draper, is in fact blogger Paul Isakson. According to Isakson, the thing began "as a research project of sorts," he admits that he got far more involved in this virtual world than he'd ever anticipated. He apologizes for making "a handful of people a little unhappy" and says he's handing the virtual Don over to AMC. While Isakson might be accused of inadvertently creating a monster, we don't even know what to say about the parents of this Baby Draper. [Paul Isakson via New York Times, Videogum]
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peperony and chease
This ranks somewhere between fake facebook profile and fan fiction on the scale of Sad.