Leave It To Beaver

Despite complaints from prudish consumers, Kotex will continue using its Australian Kotex U tampon commercials, which feature a woman hanging out with her animated beaver. Although some view the ads as inappropriate, they've helped Kotex gain two share points in the $250 million market and overcome the perception that they are a lower-tier brand of menstrual products. Click the image at left to see the commercial. [AdAge]

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