Latest Great Invention: Bedazzled Bra Straps

There’s really nothing that could replace the ShamWow in our hearts, but the winners of the “The Next Great Infomercial Inventor” believe rhinestone bra straps have a shot. Jan Lori and Chuck Strube won the competition this week with their idea for “Hott Straps,” which are “bra straps that are meant to be seen.” Their invention beat out hundreds of other products, including something called the Automatic Doggie Doo Doo Collector, and will be featured in a $50,000 infomercial test — and possibly your TV.