NBC executives were shocked to learn that last weekend's Sunday Night Football match up between the Dallas Cowboys and the New York Giants was the third most popular primetime show among women ages 18-49. It's unclear why women would enjoy watching musclebound dudes in tight pants piling up on one another, but advertisers are excited about reaching a wider demographic. It's only a matter of time before they crank out some tampon commercials featuring women playing flag-football in a field of wildflowers, wearing white spandex pants and being tackled by a friend.

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