The tough leather jacket in this ad for Huffy Bikes reads, "Eat My Dust Bunnies." It's one in a series of "Moms On Bikes" ads; the other reads, "Rebel Without A Minivan." Cleaning and carpooling: What women are all about!
Transcript of Huffy Bikes Ad Campaign Meeting:
32-Year-Old Guy: Okay, we need to target this to women between twenty-five and forty-four who have children or plan to. Now... what does our target respond to?
32-Year-Old Guy: Anyone? Come on! Let's get some ideas going.
[More silence. Finally...]
24-Year-Old Guy: .... My mom likes cleaning and stuff. She's always picking up after me.
[The Others Nod.]
29-Year-Old Guy: Yeah, women love that stuff. Makes 'em feel important.
32-Year-Old Guy: Perfect! We have our pitch: Huffy Bikes - as awesome as housekeeping!
22-Year-Old Guy: [Pipes up from the back] My girlfriend likes yogurt!