Ladies Who Ride Bikes Should Never Forget They Could Be Cleaning Instead

Illustration for article titled Ladies Who Ride Bikes Should Never Forget They Could Be Cleaning Instead

The tough leather jacket in this ad for Huffy Bikes reads, "Eat My Dust Bunnies." It's one in a series of "Moms On Bikes" ads; the other reads, "Rebel Without A Minivan." Cleaning and carpooling: What women are all about!

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resplendent-bitch
resplendent.bitch

Transcript of Huffy Bikes Ad Campaign Meeting:

32-Year-Old Guy: Okay, we need to target this to women between twenty-five and forty-four who have children or plan to. Now... what does our target respond to?

[Silence]

32-Year-Old Guy: Anyone? Come on! Let's get some ideas going.

[More silence. Finally...]

24-Year-Old Guy: .... My mom likes cleaning and stuff. She's always picking up after me.

[The Others Nod.]

29-Year-Old Guy: Yeah, women love that stuff. Makes 'em feel important.

32-Year-Old Guy: Perfect! We have our pitch: Huffy Bikes - as awesome as housekeeping!

22-Year-Old Guy: [Pipes up from the back] My girlfriend likes yogurt!