'Keep Her on the Field' Campaign Aims to Get Teenage Girls Back in the Game

With the Olympics fast approaching, we're hearing a lot of exciting and encouraging news about female athletes like weightlifter Holley Mangold, diver Brittany Viola and runner Lolo Jones — but, sadly, even with these athletic powerhouses set to compete for the gold in London, women's sports are still at a major disadvantage. In fact, according to the Women's Sports Foundation, girls, by age 14, are dropping out of sports at twice the rate that boys do despite that from age 6-9, both genders demonstrate the same level of interest in athletics.


To combat this sad statistic, the Women's Sports Foundation is launching "Keep Her on the Field," a campaign that, through a series of PSAs and social media initiatives, aims to keep young girls involved in athletic programs through their teenage years. One aspect of the campaign involves women changing their Facebook avatars to photographs of themselves as 14-year-old athletes with the caption "If I walked away then I wouldn't be here now."

The campaign already has its share of high profile supporters among the likes of Billy Jean King, Serena Williams, Hope Solo and Abby Wambach and its PSA certainly packs punch, depicting a group of girls abandoning their soccer game to go and get makeovers like a pack of sad zombies.

Hopefully, "Keep Her on the Field" has its intended effect and, by 2016, we'll have twice as many women clamoring for summer Olympic gold.

Girls Told Becoming Eye Candy Less Important Than Playing Sports [AdRants]


Tracie Egan Morrissey

I wonder if girls dropping out of sports at the age of 14 has more to do with being uncomfortable with their new bodies (boobs!) than wanting to be "girlie."