Kardashian Kids, a clothing line for baby girls, will launch exclusively on March 15 at Babies R Us. It's all kind of half-assed, which is weird because everything else they do is usually full-assed.

The line of clothes, blankets and bibs—which will retail for $15 - $30—is another collaboration with Jupi Corp., the brand-building company that also handles the reality stars' licensing of the Kardashian Kollection for Sears. The selection is pretty limited, and almost everything features leopard print, lacy frills, gold accents, or a combination of all three. Frankly, we'd expect to see any of Real Housewives of New Jersey's Teresa Giudice's daughters in any of this stuff before we'd ever see North West rock it — she wn't be seen in anything that's not a neutral.