"It's What's Up Front That Counts"

Illustration for article titled "It's What's Up Front That Counts"

And the award for the least subtle vintage ad ever goes to...this Winston cigarettes ad from 1962, which reminds the ladies and gents out there that "it's what's up front that counts." Click to enlarge. [VintageAds]

DISCUSSION

It's amazing how much more copy and how many more slogans were used in advertisements in those days. I count five: It's what's up front that counts, Winston's got it up front, Smoke Winston, Winston tastes good like a cigarette should, Finer filter for finer flavor. You'd never see that in a print ad anymore. The brand identity here is much too diffuse.