Is Vera Wang the next Martha Stewart? Wang has just announced the launch of her own bridal registry. "Our authoritative position in bridal and bridal registry has allowed us to leverage this [consumer] trust into a lifestyle brand. The next logical step is to capitalize on our relationship with the client over the course of their lives. Our objective is to continue to grow our lifestyle product offering and keep pace with the evolving needs of the consumer," she says. Translation: She's gonna slap her name on furniture, fabrics, rugs, lighting and house paint and watch the brides go bonkers. [BrandWeek]