Yes, it's true: Hanson, that center-parted trio of cherub brothers from the 90s, will now be known for precisely two things: a song called MMMbop and a beer, named after the song, that was released 16 years later.
Here is a picture of Taylor Hanson and Ed Helms enjoying the beverage, taken from Instagram:
And here a link to the MMMhops website. As of now, it just seems to be a survey asking whether you plan to go to a Hanson concert and/or drink their beer in the near future.
Can you guess the beer's tagline?
(Answer: "MMMHOPS: FROM THE GUYS THAT INVENTED MMMBOP.")
[H/T The Frisky]