Illustration for article titled Is Marxist Heir Jamie Johnson Actually Becoming Kind Of iHot/i?

Anyone who saw the documentary Born Rich loves its narrator/maker/protagonist/self hating rich kid Johnson & Johnson heir Jamie Johnon. But no one who saw Born Rich could have anticipated the dramatic shifts in Jamie (and also maybe, the public conscience) that have led to him turning into OMG an actually convincing stud. He is profiled in the March issue in Men's Vogue, and wow! He looks hot kinda! And nothing warms my cockles like:

"You've exhausted my patience!" erupts the late Nobel laureate Milton Friedman. "I have?" replies Johnson in disbelief.


The profile's author is investment banker-turned-novelist Dana Vachon, whose book Mergers And Acquisitions was all about, you know, how guys who go into investment banking who are not Social Darwinism True Believer types can find themselves, like, disillusioned and also tired from the long hours. Vachon, a rich person, poses the question I'd be too busy ranting about the pharmaceutical industry to ask: what happens when you, like, run into one of these rich people you hate in Palm Beach?

The One Percent has less sympathy for the Fanjul family, the Florida sugar barons accused of polluting the Everglades. When I mention that — his own East Village residence notwithstanding — his social calendar may set him across from a Fanjul in Palm Beach or Manhattan at some point, he grows uncomfortable. "I don't know what that's gonna be like," he says. There follows talk of the difficulty of one person to really judge another, then a few failed sentences, finally a long breath. And for a wavering moment, Jamie Johnson looks like someone in a Jamie Johnson film. Then he decides to say what he means. "We're subsidizing an industry that trashes the environment, and then we're using tax dollars to pay for the cleanup and repair. It just so happens that the Fanjuls represent that."



Why Jamie Johnson Turned His Camera On The Rich And Powerful [Men's Vogue]

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