If you love ice cream, as some of us do, you'll want to know more about Häagen-Dazs' elaborate campaign, which involves Gourmet magazine, sample giveaways, webisodes and some other business and media crap but boils down to this: The winner of the new flavor contest (called Scoop: The Häagen-Dazs Flavor Search) will be announced tomorrow! The three finalists are Blueberry Belgian Waffle, Caramelized Pear, Toasted Pecan and Coco y Cacao. Last year's winner, Sticky Toffee Pudding, was meant to be sold for six months, but proved so popular it was brought it into the full line of flavors. We are so bummed they didn't ask us to be a judge. [NY Times]