Brides participate in a race in central Belgrade, Serbia, Sunday, July 22, 2012. The winner and two runners-up of the Bridal Race, organized by a local magazine, receive numerous awards, including the wedding gown they had chosen to race in. (AP Photo/Darko Vojinovic)
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So... what happens if they don't win? The wedding gown they're wearing and just sweated all into goes back to the store because they didn't win it?