The New York Times launches its digital subscription packages today at 2 p.m. Eastern time.. That means web visitors can normally read 20 articles free each month, while users of NYT mobile apps can access just the "Top News" section, before needing a complicated subscription. But there are work-arounds and ways to move beyond "normally" and read the paper of record for free. [Lifehacker]
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Lincoln "paid" for my subscription for the rest of the year. Besides making me feel inordinately proud of my NYT-nerdiness, it makes me 1% more likely to buy a Lincoln in the very unlikely event that I will ever buy a car.