​Heineken Joins Sam Adams in Boycotting St. Patrick's Day Parade

Illustration for article titled ​Heineken Joins Sam Adams in Boycotting St. Patricks Day Parade

Last week, Boston Beer Company (the makers of Samuel Adams Lager) decided to pull their sponsorship from the St. Patrick's Day Parade in Boston, and it looks like Heineken is doing the same in New York for Monday's celebrations.

Both brewing companies are doing so to support LGBT community members, after parade organizers ever-so-benevolently allowed LGBT members to march in the parade, but banned them from using any and all signage about sexual orientation. Gay rights groups have reached out to various authorities including Irish Prime Minister Enda Kenny to put their foot down, and a couple have. Boston mayor Marty Walsh did not attend the parade, and New York City mayor Bill de Blasio does not appear to be attending tomorrow's parade.

A Heineken spokesperson told CNBC, "We believe in equality for all. We are no longer a sponsor of Monday's parade."


The decision to pull the sponsorship has been lauded by gay rights activists. GLAAD president Sarah Kate Ellis also praised the decision:

"Heineken sent the right message to LGBT youth, customers and employees who simply want to be part of the celebration."

It's a pretty genius move to take away the second most important part of St. Patrick's day to make a legitimate point. Still, it's unfortunate that people quite literally need to be forced into sobriety to understand how ludicrous the anti-LGBT sentiment really is.

Image via AP.

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This seems like a classic example of a diaspora being stuck in a time-warp - i.e. the 'motherland' moves on progressively with it's value system while the values of the diaspora remains stagnant, in an attempt to hold on to their 'culture'. Being LGBT is no issue in Dublin where people have evolved leaps and bounds over gay rights, while among the American diaspora they're stuck.