H&M UK Pulls Photo of Black Child in 'Coolest Monkey in the Jungle' Sweatshirt From Website After Outcry

On Sunday night, numerous Twitter users pointed out that H&M is at it again with the casual racism, featuring a black child model in a sweatshirt that reads, “Coolest monkey in the jungle.”

According to The Hollywood Reporter, the image appeared on the website of H&M’s UK branch, and once it was noticed, it got the torching it deserved.

By Monday morning, the photo of the child had been replaced by an image of the sweatshirt alone:

CNN Money reports that a representative for the store has apologized for the imagery:

“This image has now been removed from all H&M channels and we apologize to anyone this may have offended,” said H&M (HNNMY) spokeswoman Anna Eriksson.

This is not the first time H&M has been accused of racism. In 2015, the company responded to a request for diversity in their campaigns by saying they chose models because they want to “convey a positive image” in their advertising. They later apologized, but it seems like they haven’t learned much.