H&M Adds to the Crop of Wedding Dresses That Will Help You Stay on Budget

Illustration for article titled H&M Adds to the Crop of Wedding Dresses That Will Help You Stay on Budget

H&M is dipping its reasonably priced toe into bridal for spring/summer 2016—because who wants to pay $2,000 for a dress you’re only going to wear once and stuff in a closet for the next 20 years? No disrespect if you’ve already been gobbled up by the Bridal Industrial Complex. We’re all friends here.

H&M has already done a bit of bridal, but the Swedish company’s Conscious Collection, made of sustainable material, includes three bridal gowns that hit stores on April 7. They debuted in Paris on Thursday, according to WWD. The dresses are around $550 and look like chill but fashionable curtains for hippies that could also work if you’re doing a Rachel Getting Married kind of thing.

“We call them wedding dresses but you don’t have to marry to wear them. I don’t want to marry but I want to wear the lace dress anyway,” Ann-Sofie Johansson, creative adviser at H&M, said, referring to the long, high-collar dress with long sleeves that has an Edwardian vibe. She called the third dress more “classic” with its “princess shape.” “But with its ripped things, it comes a bit trashy, which is very nice,” she added.


See, chill hippie curtains... but fancy, or trashy, or... whatever!

Image via H&M.

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You know...I never thought I’d say this, because I am a bitter misanthrope who can barely be bothered to even pretend to care about anyone’s dumb wedding. But here it is.

Get the $2000 dress. Go to a local bridal shop. You will be supporting a local business that doesn’t use sweatshops, and getting a far better quality product.

Also, pardon my ignorance, but don’t real dressmakers even fit the dress for you? How often do you get to wear a big fancy dress that’s fitted just for you? Come on.