Great news if there are small kids in your life you occasionally need to distract: The New York Times says that, in a conference call, Viacom CEO Philippe Dauman announced they're developing an unbundled, streaming Nickelodeon offering, under a new brand. Hope this means I can get The World of David the Gnome on my Roku.

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The New York Times says that, in a conference call, Viacom CEO Philippe Dauman announced they're developing an unbundled, streaming Nickelodeon offering, under a new brand.

I'm mostly wondering what took them so long; Disney has practically been a pioneer in streaming-just about all their properties have excellent apps and support most of the sticks/boxes/etc. But, I don't get why they're doing it under a different brand? There's this strong nostalgic affection for Nick from the people who recognize the brand and I dunno that anybody else has strong feelings either way about it.