Good Morning! Enjoy a Carton of Cereal-Flavored Milk

Cereal is awesome, isn’t it? Well, except for all that chewing and sogginess, cereal is pretty awesome, but, jeez, doesn’t your jaw get tired from masticating all those corn shavings and marshmallow bits? It’d be way better if you could just get that cloying cereal taste without all the effort, if cereal just slid down your throat as easily as milk, GoGurt, or peanut butter straight off the spoon.

Until just recently, imbibing cereal was just the crazy opium dream of the supremely lazy, but Cow Wow changed all that by creating a milk that tastes like “bottom-of-the-bowl,” sugar-saturated cereal. So far, the LA-based company has given us only two flavors, Fruity Trudy and Chocolate Chip Cathy (which we should point out is basically just chocolate milk), but it shouldn’t be long until we have a Cinnamon Toast Crunch option.

Get on that, dairy farmers. Every day that passes without me being able to pour Cinnamon Toast Crunch milk over a bowl of Cinnamon Toast Crunch is a day wasted.