For reasons no one can understand, analysts are pushing for a 1% raise in the price of movie tickets. Before you can even say it, let The Atlantic's Richard Lawson say it for you:

If there's one thing that Americans have been saying as theater attendance lags over the past ten years it's that tickets just aren't expensive enough. Why are we, here in New York at least, shelling out a measly $13 for a ticket when we could be paying $20? Or $30?

No word yet on whether the films coming out in 2012 will also see an increase in quality to justify the ticket price but I'm guessing the answer will be, "Oh no. You'll still be pissed off that you spent $13 for something you kind of knew you'd hate."


The Cure for the Ailing Movie Business Is To … Raise Ticket Prices?