Get High On Sugar & Enter Mariah's 3D "Experience"

Illustration for article titled Get High On Sugar  Enter Mariahs 3D Experience

Flipping through the September magazines, you may come upon a four-page ad for Mariah Carey's fragrance collection, Lollipop Bling. A heavily Photoshopped MC floats on a pink cloud, in a sky strewn with clip-art-esque butterflies and candy. Wait, there's more!

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Illustration for article titled Get High On Sugar  Enter Mariahs 3D Experience

Turn the page, and you'll get descriptions of the three scents — Honey, Mine Again and Ribbon — along with more amateurish, Lisa Frank-inspired sugary illustrations. And this message:

Sweeten the deal
SEE YOURSELF IN THE WORLD OF LOLLIPOP BLING
Just go to Lollipopbling.com and click on 3D Experience…

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You don't have to ask us twice! But when we first visited the site, what we found was a song called "Candy Bling" playing over and over and over and over again, and some features that did not work. "3D Experience COMING SOON," read the copy. "8.10.10" So on the 10th, we checked again. The "coming soon" message was still there. We checked on the 11th. Nothing. Then, this morning, after downloading a plug-in, restarting the machine twice, changing browsers from Firefox to Safari and sitting through a few "downloading scenario" screens… Success! We slapped on some lipstick and entered Mariah Carey's magical, confection-filled, sweet, sweet candyland!

Illustration for article titled Get High On Sugar  Enter Mariahs 3D Experience

Scintillating, isn't it? Warning: You may get virtual candy in your eye.

Here's the deal: You hold the ad up in front of your webcam, and get transported to a 3D candy wonderland where raspberries fall on your head. Every time you turn the page to the right, you're in a new "scenario." You will feel exactly like Mariah Carey, lambs. Promise!

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Illustration for article titled Get High On Sugar  Enter Mariahs 3D Experience

P.S. We still don't know what these fragrances smell like, but if we had to guess: Sweeter than a cotton candy-covered kitten made of gumballs and rolled in Pixy Stick powder?

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Lollipopbling.com [Official Site]

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DISCUSSION

ive been ridiculously in love with mariah since as long as i can remember (go figure). shes cheesy and corny but she embraces it and she is incredibly intelligent, and self aware. From an article I recently read;

Ask what her "brand" is, and she replies as well as any Madison Avenue advertising executive: "Optimistic, accessible, universal." It’s true. Her music is the kind of upbeat, bubblegum pop that appeals as much to teenagers in Tokyo as in Tooting. "It’s R&B but not too R&B. It’s poppy but not too poppy. Hardcore but not too hardcore," she says. She dresses trendy "but not too trendy. I never want people to think I just wear ‘this’ or ‘that’ designer and that they cannot afford my stuff." Her team work remorselessly to make sure fans get what they want. "We try very hard to answer everything we get sent," says Carey. "We mustn’t get remote or ever give people the chance to think I think I’m better than them."