For The Sake Of Sex: Serena Williams Drops Pants, Pretenses In Video Game Ad

Let's talk about sex.

More specifically, sex, and sports, and video games, the perfect trifecta of ways to grab a certain demographic's attention, and hopefully dollars. Watch the above commercial, a web-only spot for 2K Sports' Top Spin 4. I'll give you a couple of minutes if you need some time alone. [Deadspin]

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DISCUSSION

wesker1989-old
wesker1989

I do not feel like this is representitve of the average game ad, not for a long while.

It's all either the Gears/Halo faux serious set to music 'ain't war hell', or the Nintendo style 'look at us talk about playing this game, and state how much fun we're having'.