HRC's New Twitter Account Sure Is Cute, Even If Her Ratings Are Down

Illustration for article titled HRCs New Twitter Account Sure Is Cute, Even If Her Ratings Are Down

Hillary Clinton's favorability is at its lowest point since 2008, thanks to the role she played in last year's Benghazi controversy. But man, does the lady know how to work social media!


Her account, now verified, popped up this today with this bio:

Wife, mom, lawyer, women & kids advocate, FLOAR, FLOTUS, US Senator, SecState, author, dog owner, hair icon, pantsuit aficionado, glass ceiling cracker, TBD...


Hair icon? Pantsuit Aficionado? TBD? You're killing us.

Naturally, her first Tweet is a shout out to the "Texts from Hillary" creators.

Will her Twitter wit sway independents, who gave her a 63 percent favorability rating in April's Gallup poll but only 52 percent in June? Will it make Americans forget about Benghazi/that all politicians are pretty much lying all of the time (#PRISM)? Unlikely. Will Hillary gain more followers than Miley Cyrus? Maybe!


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Violet Baudelaire

For everyone freaking out that she leads with wife and mom - please remember that this is a political move and she's attempting to appeal to as many people as possible. One of her biggest criticisms over the years is that she's seen as cold, aloof, unfeminine, ambitious, etc. If she lists wife and mom first, it humanizes her and presents her foremost as someone associated with all the qualities of a wife and mom: loving, warm, caretaking, homey, personal, feminine. She's trying to get people to like her right now - and not people like most of the Jezzie readers, who regardless of political opinion can recognize that she is a badass accomplished lady. Regardless of how you feel about it, this is a savvy woman and a savvy PR team working some angles and just proves she knows what she's doing.

See also: where she talks about hair and clothes and pets.