Remember that totally ineffective "Science: It's a Girl Thing" campaign from the European Union Commission that used ladymag imagery to attempt to entice young girls to the pursuit of science? You know, the one that cost $128,136, looked kind of like a video version of the game Mall Madness and turned out to garner the EU Commission such negative publicity that they buried it entirely? In case you forgot, here:
A bunch of PhD candidates in neuropsychology at the University of Bristol got together to do a resplendent parody of it, goofy dances and all. It cost approximately $13. One of them, Suzi Gage, says: "We made the video mainly for fun, but also because the original was so awful. It was really demeaning to women, and contained no science at all—just make-up. There are big problems regarding women in science." So yeah, If Europe wants to get more girls into science, they should probably just give these women a webseries.
'Finally, Funny Ladies Get Science Promotion Right'