Fear Meets Sex Appeal In Drug-Detecting Lip Gloss

Illustration for article titled Fear Meets Sex Appeal In Drug-Detecting Lip Gloss

The UK-based cosmetics company 2LoveMy has launched a new lip gloss that doubles as a date-rape drug detection kit.

The 2LoveMyLips gloss is available in five different "seductive" colors. On the website, the product is described as "sasy (sic) zestful two-in-one lip plumping breath freshening lip gloss, cleverly packaged to include a drink spike detector testing kit!" Tracy Whittaker, managing director of 2LoveMy, says that the date rape kit is easy to use and requires only a single drop of the suspicious drink. "If they turn blue tell your friends immediately and get help from security and the police," she said.

The website describes the design more fully. It seems like the gloss is not actually attached to the drug testing strip, but instead comes with a separate card inside the box. In their mission statement, 2LoveMy explains:

Our primary goal is to promote 2 LOVE MY LIPS as a fashionable brand with a distinctive logo that is easily recognisable to women within our target age group of 16 to 50.

2 LOVE MY LIPS aims to bring safety and beauty to the finger tips of women of all ages. A revolutionary female concept, where women's beauty and safety blend together so transparently that the customer buys beauty and acquires safety almost subliminally.


Something about this rubs me the wrong way. It is great that they want to help women avoid creepy rapist assholes, but it seems a little odd that this is marketed as the merger of beauty and safety. Whittaker says she hopes to sell the gloss in vending machines and bar toilets, the very places, Cosmetics Design notes, that women will need it most. This just seems like an obnoxious way to sell their lip gloss to scared women, who are forced to buy their pricey ($16 plus tax!) product when what they really want is a way to tell whether or not they are in immediate physical danger. Perhaps I'm reading too much into it, but given all the restrictions stated on their website (you cannot use the test with wine, most fruit juices, and the test does not detect Rohypnol), it may just give women a false sense of safety while promoting sales of yet another beauty product we don't really need. In fact, the best thing about 2LoveMyLips is a paragraph on the company's website that advises women to buy their own drinks, throw out any beverages that have been left unattended, and trust their own instincts. But if we do all that, what's the use of the lip gloss?

Date Rape-Preventing Lip Gloss Debuts [Cosmetics Design]
2LoveMyLips [Official Site]

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It's kind of a weird tying arrangement, but there is a message here I like:

Just because you wear "seductive" lipstick doesn't mean you deserve to be a victim.